Stop being sentimental on Air Ja!

Posted by: Owen James in Untagged  on  


Air Jamaica has accumulated losses of U.S one billion dollars and debt of five hundred million dollars.

Can we afford the airline in its present format?

Like most Jamaicans I feel sentimental about what's loosely called our national airline. However, unlike most Jamaicans, I operate on a budget and hate deficit financing so I endeavour to live within my means.

I make this analogy to emphasize the point that we cannot afford Air Jamaica and would resent any Jamaican government using my tax dollars as guarantee to any would-be 'purchaser'.

Do the pilots have a viable business plan for the airline? Are they willing to risk everything they have to maintain the status quo? Do they require a government guarantee?

Why doesn't the tourism sector, which has benefited significantly from Air Jamaica make a bid for this asset?
 
Is it that they consider it a liability?

And why do talk-show hosts on the island's top radio stations not do their research instead of ecouraging emotionally-charged chatter, which does more harm than good, on the airwaves ?

We can't have our cake and eat it!

Time for a reality check.

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